ABOUT THE PROJECT
ABOUT THE PROJECT
GoFetch is an app that will serve as a gateway for you students to have an easier access to transportation vehicles at the tap of a button, say goodbye to waiting for hours to get in a cramped jeepney, paying for overpriced tricycle fare, and say goodbye to walking miles to school. With the GoFetch app you, can now find reliable transportation among trustworthy lasallian partners and have a more easier and enjoyable travel experience.
GoFetch is an app that will serve as a gateway for you students to have an easier access to transportation vehicles at the tap of a button, say goodbye to waiting for hours to get in a cramped jeepney, paying for overpriced tricycle fare, and say goodbye to walking miles to school. With the GoFetch app you, can now find reliable transportation among trustworthy lasallian partners and have a more easier and enjoyable travel experience.
My Role
Branding & UI/UX Designer
PROBLEM
PROBLEM
The problem identified by the group outside of the school gates but still affects the students of De La Salle Lipa greatly is the difficulty of finding public transportation for students.
The problem identified by the group outside of the school gates but still affects the students of De La Salle Lipa greatly is the difficulty of finding public transportation for students.
SOLUTION
SOLUTION
The project in the form of an app is set to provide transport for Lasallian students who are having difficulties in looking for public transportation on a daily basis and those who don’t have access to private vehicles themselves.
The project in the form of an app is set to provide transport for Lasallian students who are having difficulties in looking for public transportation on a daily basis and those who don’t have access to private vehicles themselves.
GOAL
GOAL
Our goal is to develop a simple and user-friendly mobile application for De La Salle Lipa students. Since this is a student project, we want to make sure that the user interface of this app looks modern and is not overly confusing to the users.
Our goal is to develop a simple and user-friendly mobile application for De La Salle Lipa students. Since this is a student project, we want to make sure that the user interface of this app looks modern and is not overly confusing to the users.
OBJECTIVES
OBJECTIVES
‣ To provide another public transportation option for the students of De La Salle Lipa that is made especially for them.
‣ To provide a safer and more comfortable riding option for students with the presence of a Lasallian partner.
‣ To reduce traffic as multiple people who use a singular vehicle can shave down the number of vehicles in a traffic jam.
‣ Utilization of student drivers' driving skills and utilize said skill in a project that aims to make transportation easier for students.
‣ To provide another public transportation option for the students of De La Salle Lipa that is made especially for them.
‣ To provide a safer and more comfortable riding option for students with the presence of a Lasallian partner.
‣ To reduce traffic as multiple people who use a singular vehicle can shave down the number of vehicles in a traffic jam.
‣ Utilization of student drivers' driving skills and utilize said skill in a project that aims to make transportation easier for students.
LOGO
LOGO
The logo should be minimalistic, appropriate and meaningful.
The logo should be minimalistic, appropriate and meaningful.
LOCATION
LOCATION
‣ Represent the core functionality of carpool mobile application.
‣ Signifies convenience, efficiency, and navigation.
‣ Represent the core functionality of carpool mobile application.
‣ Signifies convenience, efficiency, and navigation.
STAR
STAR
‣ Represents the identity of De La Salle Lipa. (Logo of De La Salle Lipa).
‣ Excellence, quality, and high level of service.
‣ Represents the identity of De La Salle Lipa. (Logo of De La Salle Lipa).
‣ Excellence, quality, and high level of service.
Icon
Icon
Wordmark
Wordmark
Horizontal
Horizontal
Vertical
Vertical
COLOR PALETTE
The 60-30-10 color rule is a guideline commonly used in UI (User Interface) design to create visually balanced and aesthetically pleasing color schemes. It suggests dividing the color palette into three main components.
TYPOGRAPHY
TYPOGRAPHY
POPPINS
In mobile UI design, typography is the art of organizing typefaces on the interface to make all copy readable, legible and scalable to the audience.
POPPINS
In mobile UI design, typography is the art of organizing typefaces on the interface to make all copy readable, legible and scalable to the audience.
LAYOUT
LAYOUT
Layout grid in UI design helps designers create visually pleasing, consistent, and user-friendly interfaces by providing a structured framework for content organization and alignment.
Column - 4
Margin - 20
Gutter - 16
Layout grid in UI design helps designers create visually pleasing, consistent, and user-friendly interfaces by providing a structured framework for content organization and alignment.
Column - 4
Margin - 20
Gutter - 16
USER FLOW
A user flow is a chart or diagram showing the path a user will take in an application to complete a task.
